Digital and Social Media Strategist

Elevating the Possibility of U at UCHealth
We are looking for a highly motivated, creative individual with experience and a passion for building relationships and brand through digital media.
This position is responsible for managing all social media and digital marketing activities at UCHealth. In this highly visible role, a successful hire will "own" social media and digital marketing efforts and will be directly accountable in building brand awareness, fostering relationships and driving growth.
Requirements
Bachelor's degree in related field
Preferred
3+ years of experience with digital marketing
Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Summary Develops, implements, and manages marketing plans and projects for the organization.
Job duties
Plans, manages, and coordinates marketing initiatives that target specific messages and/or audiences.
Designs and facilitates/implements strategies to publicize and promote the facilities, services, and accomplishments of the organization, medical staff, and employees.
Collaborates with a variety of teams to develop relevant, engaging, and effective strategies and content for marketing projects.
Manages the production of marketing materials by internal and external sources. Develops budgets and provides fiscal oversight for projects.
Social Media
Build and grow overall social media strategy for UCHealth.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Social media content calendar creation and implementation.
Create and curate shareable content appropriate for each specific social media network to fit and promote our brand.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target customers.
Track, measure, and analyze all initiatives to report on social media ROI.
Digital marketing campaigns
Work with agency partners to manage the strategy and setup of all paid campaigns.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep UCHealth ahead, including updates to social media marketing, attribution, and media buying.
Work with marketing team and agency partners to craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Optimize our marketing automation and lead nurturing processes through email, content and social channels.
Work with agency partners to plan and execute A/B testing
Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
UCHealth is a special place and it requires a special type of person to work here. We are committed to attracting exceptional people who possess a rare combination of talent, drive, and intellectual curiosity. They are the people who naturally gravitate toward our culture, our geography, and our passion for discovery -- ambitious people for whom UCHealth isn't just a career, but an elevated state of mind.
With award-winning hospitals and facilities serving the entire Front Range, University of Colorado Health is the state's largest and most innovative health system. By integrating the strengths of academic medicine with the finest community health care, we're able to push the boundaries of medicine and offer our employees endless career opportunities. Here, there are no limits, except those you place on yourself. Everyone is united by their passion for discovery and their commitment to improving patients' lives.
Join Us. Together We Improve lives.
The University of Colorado Health (UCHealth) system recognizes and appreciates the rich array of talents and perspectives that equal employment and diversity can offer our institution.? As an affirmative action/equal opportunity employer, UCHealth is committed to making all employment decisions based on valid requirements.? No applicant shall be discriminated against in any terms, conditions or privileges of employment or otherwise be discriminated against because of the individual's race, creed, color, religion, gender, national origin or ancestry, age, mental or physical disability, sexual orientation, gender variance, genetic information or veteran status.? UCHealth does not discriminate against any "qualified applicant with a disability" as defined under the Americans with Disabilities Act and will make reasonable accommodations, when they do not impose an undue hardship on the organization.

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