Product Marketing Principal (Content Specialist) - Oracle ERP & EPM

Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.
As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. 8 years technology/industry experience and BA/BS/MBA degree.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Product Marketing Principal Oracle ERP & EPM
Company
Modern cloud computing helps companiesseize new business opportunities and innovate faster. Oracle delivers the most comprehensiveportfolio of integrated cloud solutions for business, IT, and development needs,including software as a service (SaaS), platform as a service (PaaS), infrastructureas a service (IaaS), and data as a service (DaaS). Oracle Cloud helps businessesoffload IT management so that they can focus on their priorities. With more than 420,000 customersincluding100 of the Fortune 100and with deployments across a wide variety of industriesin more than 145 countries, Oracle offers a comprehensive and fully integratedstack of cloud applications, platform services, and engineered systems.
Organization
TheOracle Cloud Go-To-Market organization is dedicated to driving revenue growth,both directly through customer engagement as well as indirectly by drivingmarketing campaigns and enabling sales teams. Product Marketing works with an array of organizationswithin Oracle to define the appropriate marketing mix and strategy to ensureeffective and broad delivery of the go-to-market initiatives on a global basis.
Position Description
Can youwrite like a journalist for Wired or SmallBizTrends.com, analyze like a digitalstrategist and capture a reader? Are you a big thinker, but good with thedetails? Do you enjoy creating a concept and making it happen? Do you have abackground in ERP or EPM - and a flair for business challenges? This is aunique time to join the ERP/EPM product marketing team. The right candidatewill accelerate the adoption of the next generation of ERP and EPM Cloud.
This Product Marketing Principal willcontribute to the development and execution of go-to-market messaging andpositioning in the SMB and Enterprise markets for C-level persona working withan array of other organizations on a global level. Key activities includemessage creation, blog editorial management, website management, social mediaoutreach, digital marketing, influencer marketing, presentation development,white paper composition, digital newsletter production, product launches, and salesenablement.
Product Marketing Principal focuses on the following key responsibilities/activities:
Positioning and Messaging:
o Create compelling anddifferentiated content, including infographics, social media copy, whitepapers,presentations, web content, brochures, surveys, contributed articles, saleskits, customer testimonials that can be leveraged globally.
o Distill key functionality andbenefits into core product marketing messages
o Assist with the creation of playbooksthat identify/define strategic and targeted opportunities, while enabling salesand marketing alignment for closed-loop execution.
Demand Generation:
Coordinate with various marketingexecution departments including field marketing, corporate communications,brand and advertising to ensure successful and targeted execution of variousdemand generation activities including: events, web seminars, direct mail,nurturing campaigns, and sponsorships.
Convey outbound product messaging,positioning, marketing, and deliverables
Participate incross-organizational product launch plans
Go-to-Market Strategy:
o Develop and execute go-to-marketstrategies and plans by product, theme, and/or audience
o Analyze current market positionand recommend ways to boost market share, considering customer segmentation,industry segmentation, product bundling and product TCO/ROI.
o Collaborate with Product Strategyand Product Management to ensure marketing plans support product roadmap andreleases _
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PreferredQualifications

Ideal candidate will be a creativewriter, resourceful with excellent verbal and written communication skills todevelop modern content targeted at C-level. Must be able to manageeditorial calendar to meet publishing deadlines. Will have experience working with virtualteams and product experts to evangelize their solution and customer successesto target audience.

Experience writing compelling, high quality documents and presentations on short time lines. You must be a good writer and good story-teller. Examples of prior work will be requested.
Expertise and a proven track record successfully marketing SaaS applications
Knowledge of ERP/EPM products, market and competitors
Proven positioning and messaging skills
Ability to think strategically with tactical execution
Excellent verbal, written, visual/presentation skills
Demonstrated ability to work across cross-functional teams to achieve business objectives
Motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
SEO and SEM
Bachelor s degree in business, marketing or related field; MBA preferred.

Position Location: Role is based in North America and requires close coordination with virtualteam. Open to considering candidatesbased in any US or Canada location; can work remotely from home office as partof virtual team.

Travel Component : approx.10% within the United States and Canada
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/As part of Oracle s employment processcandidates will be required to complete a pre-employment screening process,prior to an offer being made. This will involve identity and employmentverification, salary verification, professional references, educationverification and professional qualifications and memberships (if applicable).//
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_Contact_
Bert Kraatz
Senior Oracle Recruiter
bert.kraatz@oracle.com
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/Oracle Supports Workforce Diversity/
Job: Marketing
Organization: Oracle
Title: Product Marketing Principal (Content Specialist) - Oracle ERP & EPM
Location: United States
Requisition ID: 16000XMX 9ad9df270b6f4b92ab6d0fceba7a9f6f

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